New Moon” kept dominance of N America box office chart
LOS ANGELES, Nov. 29 (Xinhua) — Taking advantage of wide expectation and lingering loyalty to the original film of “The Twilight Saga,” the sequel “New Moon” has kept the No. 1 billing at the North America box office with a haul of 42.5 million dollars over three days beginning on Black Friday, latest projection suggested Sunday.
Entering into the second-week screening in Canada and the United States, the vampire romance is expected to fetch 231 million dollars in combined ticket sales, the North America box office authorities estimated. In the meantime, ever increasing number of merrymaking moviegoers in the region has “obliterated” the previous record by buying 278 million dollars worth of tickets, or an increase of 34 million dollars over the five-day Thanksgiving holiday last year, representing an 8.7 percent increase in studio revenue this year.
A Summit Entertainment production that based on a series of four novels by author Stephenie Meyer, “New Moon” is directed by Chris Weitz instead of Catherine Hardwicke in the first installment. However, the movie is exceptionally faithful to the 2008 beginnings. The success of the teen romance is originated from the big-effort promotion by the Summit Entertainment that saw major actors and actresses making a pitch in 15 major cities across North America.
